Texas is the most smartphone friendly state, with 53 percent of branded emails opened on smartphones, according to data from New York-based Movable Ink. If you don't have a mobile strategy for your holiday marketing push, here's why you should. Mobile devices lead desktops in email opens, with 61 percent of all brand marketing email opens taking place on smartphones and tablets.35.8 percent of total emails are opened on iPhones, making them the most popular smartphones for email opens.53 percent…
Reported by bizjournals 4 hours ago.
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